
The Incase web site shows it in a variety of colors, but mine is more of a medium royal blue than a bright turquoise/cyan. I wonder if the color is a Target exclusive?

(up against my royal blue beatup daily bag - Super Why! swag)
My Target had black and blue for the MacBook Pro 13 but they had pink for the acrylic MacBook 13 and silver for the MBP 15. I can't remember if they had any for the 17" MBP.
I do wish Target had it in this color:

I could still order the gorgeous orange online, but Target had it for $37.99 vs. the MSRP of $39.99 and I didn't have to pay shipping, just our outrageous 8.75% sales tax. And the blue is really lovely.

The lining is a really soft velour-like fabric (even softer than the picture shows), and there is a border across the top that protects the MacBook Pro from the zipper.
The other thing the photos don't show is the nice sheen to the neoprene. It is a slight shine, not matte like those neoprene beer cozies, but not gaudy, either.
My only complaint: Odor. There is a definite chemical smell coming from the neoprene. Every time I open my bag, it knocks me over. I've left it to air out for 3 nights, and its getting better, but still noticeable. I've owned a neoprene sleeve before and I don't remember an odor. Hopefully it goes away soon.
Overall, it has really great construction and design and I don't hesitate to recommend it. Just air it out if you're sensitive to fumes.
Now back to researching a replacement bag - that PBS Kids swag has seen better days and the straps are digging into my shoulder now that I'm carrying a laptop again. The Merona microfiber laptop tote I also picked up at Target is too small for my usual load, so back it goes.



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